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Spot CoWork Thursday November 11 4-7 PM
Austin McChord - Bio
Austin McChord is the Founder of Datto, the world's leading provider of IT solutions delivered through managed service providers (MSPs). He launched the company in 2007 from a basement in Norwalk, Connecticut, with the mission to bring best-in-class data protection solutions to underserved small and medium-sized businesses.
Formerly Datto’s Chief Executive Officer for over 10 years, Austin also invests in and advises other technology growth companies, and continues to invent and experiment in his lab in Norwalk, CT.
A graduate, trustee, and 2017 commencement speaker of the Rochester Institute of Technology, McChord is the recipient of numerous awards and distinctions.
He was named to Forbes Magazine’s 30 Under 30 list in 2015, was named an Ernst & Young Technology Entrepreneur of the Year in 2016, and earned recognition as one of the nation's top 50 philanthropists in 2017 by the Chronicle of Philanthropy. McChord holds several patents, and has been a featured keynote speaker at technology conferences including Collision, Techonomy, and more.
Net event proceeds will be donated to the WNY Crohn's and Colitis Foundation Chapter
We are a unique versatile business development agency with sports sales solutions at our core. We partner with sports properties to maximize revenue. We also partner with businesses trying to introduce products or services to sports properties. We also work with brands to maximize the "Power of Sports Marketing"
Freedom Sports and Entertainment (FSE) was founded in 2012 to meet the revenue generation needs of professional and collegiate sports. FSE specializes in revenue generation and outsourced business development for sports and entertainment businesses. We also help companies develop relationships with sports properties who would like to offer products and services to the sports industry.
Freedom Business Development Partners Division (FBD) is an agency "pivot" during the Covid 19 pandemic to assist businesses large and small grow their business.
Most business owners are passionate about their core business. They are also experts at their trade. However, many business owners also lack the experience, skills and resources to maximize revenue and sales. Also, many businesses have not explored tapping into the power of sports marketing. Or if they have, they rarely developm a strategy to maximize return on investment from sports marketing endeavors.
Freedom Business Development Partners Division is a trusted outsourced business development partner to help your business achieve your sales revenue goals, while providing you with the Freedom to focus on your core business and exptertise!
We will also help you tap into the "power of sports marketing" by integrating a sports marketing playbook to incorporate into your overall business development strategy!
Our value add to our trusted sports business or brand partners, is that we will deliver sales results. We will develop innovative next generation "360 Business Delopment " strategies based on your staffing, resources and in house capabilities. We will then help you execute upon this strategy, which includes bringing additional business development resources to your organization.
We will also develop a ROI plan which will fit into your budget and revenue growth expectations. We will also minimize your cost of sales, typically lower than in house business development efforts. This will allow you to focus on your core business and expertise. You manage your business and focus on what you do best, which is running your business, we will bring you the business!
Selling and business development tactics are changing. Businesses must also adapt to a new virtual and remote selling world. The days of "smiling and dialing" for new business are long behind us. Comapnies must develop a "360 Business Development" sales approach.
FSE works with clients to develop a "360 Business Development" approach which includes data base building, targeted prospect list development, outbound sales execution, brand messaging, social media strategy, podcasting, PR, media appearances, blogging, marketing, advertising, influencer events, virtual selling, next generation prospecting, all to enhance chances of maximizing sales. We will also include Sports Marketing as a key pillar to incorporate into the sales strategy.
FSE is well versed in Business to Business Sales, as well as Business to Consumer Business Development Strategies. Of course, we also believe in incorporating sports marketing into your overall marketing mix. FSE will help mainstream business develop a sports marketing strategy to incorporate into their overall business development strategy! Tapping into the Power of Sports Marketing is an important part of your overall business deveopment game plan!